A sales page is a focused page for one offer: when a reader is ready to act, it asks them to. We write it, design it, check it automatically before it goes live, and publish it on your domain or on a subdomain we provide.
A sales page costs $30. Page packs are 4 for $90 ($22.50 a page) and 40 for $840 ($21.00 a page).
The automatic check below runs on sales pages. Articles are reviewed by our production team instead.
How the check works
The check reads the page as it is rendered and runs a set of tests. Some tests are blocking: if one fails, the page cannot be published and goes back to production. The others are advisory: they are reported to the production team but do not stop publishing.
Blocking tests
| Area | What must be true |
|---|---|
| Page structure | A title and a description, a main headline, a services section, a final call to action, at least one trust item, and a way to reach you: an enquiry form, or a contact section on a page built without one |
| Search basics | Exactly one main headline. A page title of 30 to 65 characters and a description of 70 to 160. A page that is not live yet tells search engines not to list it; a live page does not, and carries a canonical link |
| Structured data | Structured data for search engines, as valid code with its type declared. No star rating without reviews |
| Claims and sources | Anything that looks like a factual claim must match a source recorded for the page: numbers with units such as years, customers, projects or reviews, percentages, prices, and words such as best, fastest, cheapest, leading, guaranteed, number one or 24/7. A claim still waiting for your confirmation may appear in a preview, but it blocks publishing. Some phrases are not allowed at all, such as ranking guarantees, "unlimited", "award-winning" and "100% guaranteed" |
| Contact details | Your email address and phone number must not look like placeholders. Phone links must be well-formed numbers, and messaging links must include a number. The enquiry form must send to the same address that serves the page |
| Readability | Your main brand colour must reach a contrast of at least 4.5 to 1 against white, and every image needs a text description |
| Files and placeholders | The logo and hero image files the page uses must exist. No placeholder addresses such as example.com and no placeholder text such as lorem ipsum |
| Your brand | Your real logo, or a recorded note that you have none: a logo is never invented. Colours taken from your website or your brief. Images and illustrations made for this page, not copied from another. A logo that stays visible against the header bar |
Advisory tests
The check also reports, without blocking:
- the depth of the page: at least three trust items, four services with specific descriptions, three benefits, a proof section, five questions and answers, and three illustrations
- a browser-tab icon and a tagline
- the contrast of white button text
- a logo that is faint, though visible, on the header bar
- how the page is hosted
What the check does not do
It does not open the other websites a page links to. It cannot know whether a fact you supplied has changed since you sent it. And it does not decide how search engines treat the page: we do not promise rankings or traffic.
How you can help
- Send your logo and brand colours, or tell us you have none.
- Give a source for every figure you want on the page.
- Answer quickly when asked to confirm a claim, because an unconfirmed claim holds the page back.
- Choose Pro if you want to see the page before it is published.
Enquiries sent through the page's form appear in your client portal. See The client portal.